Sachin's new brand ST

Sachin Tendulkar wants to go beyond retirement with brand ST. They have formed a strategy to popularize the brand ST. They already designed a mnemonic and you can find that in sachin's new adidas bat. They are planning to slowly extend that to cricket academies, sporting goods, apparel, chocolates, health drinks, energy bars, coaching books and manuals among others.Venu Nair, president (South Asia), World Sport Group says “Sachin is planning a brand overhaul. We are betting on him for at least the next 10 years". They also planned to start 4 cricket academies including one in Australia and England. They expect the ST brand to worth $75 - $100 million dollars.